customer service + 45 97 25 27 14  I  B2B login →

We are a family-owned, multi-brand company devoted to creating elegantly designed products and incorporating current consumer trends. Innovation and creativity run through our DNA.

Society of Lifestyle is an inspiring lifestyle universe with four unique and diverse brands: House Doctor, Nicolas Vahé, Meraki and Monograph.

While each brand has its own range and identity, Society of Lifestyle represents a complete lifestyle concept. A concept based on modern aesthetics and distinct designs.

Our story began in 2001 under the name House Doctor. In 2019, we changed our name to Society of Lifestyle. A name that reflects who we are – and our purpose. Society refers to our in-house brands while Lifestyle is what drives us – our passion.

Through our passion for innovative design, we offer a carefully curated collection of pieces that incorporates the trends that influence our homes and lives. We provide ideas and inspiration for creating a personal home. A home with room for living.


Society of Lifestyle was founded by the three siblings Gitte Juhl Capel, Rikke Juhl Jensen and Klaus Juhl Pedersen in 2001 under the name House Doctor.

A strong passion for creativity and a belief that beautiful interior design creates joy are the foundation of our brand. The journey began with the opening of an interior shop in the city of Ikast in Denmark, but the ideas and visions quickly outgrew the small location. In 2001, House Doctor was established.

In 2011, the company expanded its product offering with the gourmet food brand Nicolas Vahé. In 2015, the well-being and skincare brand Meraki joined the family, followed by Monograph in 2017. In 2019, the brands were united under the name Society of Lifestyle.

The company is still based in Ikast. However, the number of offices, studios and warehouses keeps growing, just like the number of creative and dedicated employees. Together, we work hard, constantly pushing forward and exploring new ideas for products and concepts across the brands.

Today, our brands are sold through a continuously expanding global network of retailers and online shops.

Join our exclusive network of retailers

Grow your business with our range of lifestyle products from all our brands. A world of inspiration awaits both you and your customers.

Apply for business here →
A new hair care series →

A new hair care series →

A compact range of hair care that leaves your hair smooth, shiny and moisturised. Developed and produced in Denmark, you get a compact range that cares for your hair using natural ingredients chosen for their proven effects.

A new sun care series →

A new sun care series →

For SS21, stay safe in the sun with the new sun care series by Meraki. It is a compact selection of products that protect and moisturise the skin. From ingredients to textures and sun protection factor, everything has been revamped and streamlined.


Elegant décor and furniture that allow your personal style to stand out.


Gourmet made easy. Every day for everyone.


Mild skincare products and bathroom décor for a dose of everyday luxury.


For creative workspaces
and colourful minds.